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Dr. Bharti Singh, Assistant Professor at Senior Scale, Faculty of Business Management, CDOE, Manipal University Jaipur will teach the course on advertising and sales. This course has been prepared for 10 weeks from 2026 January 12 to April 30.
The Head and Associate Professor of Media Studies at Amity University Madhya Pradesh, Gwalior will instruct the eight week course named Advertising and Public Relations.
What does the Advertising and Sales Course Cover?
This course focuses on.
Discussion on the various roles and functions of advertising and a brief overview of Integrated Marketing Communication.
Emphasising the importance of advertising design in the production of good advertisements.
Assess the effectiveness of the media plan and strategy.
Understanding copywriting and different media formats such as print, outdoor, broadcast and digital.
Explain public relations and publicity, and describe current trends and methods in sales management.
Overview of sales promotion and personal selling, with an emphasis on ethical sales management techniques.
Advertising and Public Relations Course
The course starts with an introduction to advertising and covers these
Communication theories and models applied to advertising and public relations.
Types of advertising and media formats.
Creative advertisement.
Introduction to public relations.
Media relations and crisis communications.
Digital advertising and public relations. Methods of advertising and public relations research.
Certificate requirements
There are two requirements to get the course certificate. Applicants must obtain an average of at least 10 out of 25 for the assignments and they must receive a grade of at least 30 out of 75 for the final exam. These are the two conditions that have to be satisfied if they want the certificate.
