IIM Calcutta and Emeritus collaborated to launch India's first Chief Revenue Officer program for aspiring revenue leaders

Updated on October 17, 2025 Written By Neetu Kanojia

With companies experiencing structural challenges, digital disruption and shifting customer expectations the Chief Revenue Officer has become an indispensable force behind long term profitability. A CRO consolidates sales, marketing, finance and strategy to propel new growth and ensure long term business stability. IBM states that 53% of Indian CEOs are under pressure to deliver revenue growth but just 26% feel equipped with the right tools and people. Meanwhile an HBR study found that 62% of organisations experienced a revenue decrease following a CRO transition, emphasising the importance of this job.

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To meet this increasing need the Indian Institute of Management Calcutta one of India's best three business schools and holder of the prestigious Triple Crown accreditation AMBA, EQUIS, AACSB has introduced India's first Chief Revenue Officer Program in partnership with Emeritus. The pioneering 10-month program is conceived to equip driven executives with strategic, operational and technological acumen to deliver profitable growth in today's changing world.

Through real world case studies, business simulations, interactive live online sessions, and a four day campus residency at IIM Calcutta participants will gain cross functional fluency, creative thinking, and technology enabled decision making abilities. The program also has a hands on capstone project guided by IIM Calcutta faculty where participants can put what they have learned into practice in real-world business scenarios.

At the event an IIM Calcutta programme director explained that revenue leadership these days is not merely about meeting quarterlies; it is about forecasting changes, leveraging technology and uniting disparate functions around one growth agenda. This workshop is designed to help executives step into the future proof CRO role with confidence and clarity.

Here's what the participants can expect

India's First CRO Program: A pioneering effort by IIM Calcutta bringing out the best of its finance, strategy and leadership abilities.

Credential That Counts: Learners get a completion certificate issued by IIM Calcutta which enhances their professional stature.

World Class Faculty: Students learn directly from IIMC's renowned professors and industry experts.

Engaging Online Sessions: They attend engaging, faculty led courses targeted for busy CEOs.

Practical Learning: Insights can be applied through case studies simulation and real world models.

Capstone Project: A project based experience guided by a faculty member solidifies learning.

Immersive Campus Experience: They will attend a four day in residence at the IIMC campus that features peer to peer networking and learning.

Seasoned Peer Network: Seasoned professionals addressing diverse revenue concerns network and learn from each other.

Executive Alumni Membership: They would join IIM Calcutta's Executive Education Alumni community which would offer them lifetime networking opportunities.

The CRO program allows participants to:

Master the drivers of growth that create cross functional value.
Create diversification, M&A and new market strategies.
Leverage AI and digital capabilities to grow revenue and scale quicker.
For retention, maximise customer value, branding and pricing.
Incorporate processes to boost execution and profitability.
Make data informed decisions to drive long term growth.
Align teams behind one revenue agenda with effective leadership and communication.