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The program will be launched on September 30, 2025 and will be a 20-week online program. The cost is ₹1.50 lakhs including GST. Candidates must be postgraduates in any subject, graduates or holders of a diploma (10+2+3). A certificate of completion from IIM Calcutta will be given to those who receive at least 65%.
What the Course Covers
Learning narrative structures like Freytag's Pyramid and the Monomyth to create effective stories.
Employing data-driven storytelling with AI and GenAI tools for effective communication in today's times.
Applying the art of storytelling in business transformation, branding, digital media and DEI initiatives.
Improving leadership communication and public speaking abilities.
Creating a thought leadership profile and personal brand with IIM Calcutta's academic identity.
Learning Experience
The course integrates pre-recorded lectures by faculty, one live session and four masterclasses by experts. Students will have case-based learning, group discussion and a capstone project based on real business problems. The course employs case studies and examples of brands like Nike, Dabur and Netflix and references like Super Bowl stories and the Marvel Cinematic Universe to illustrate how stories can fuel brand engagement and connect people at scale.
Storytelling has the immense power to drive strategy, build trust and foster diverse cultures asserts Professor Nandita Roy of IIM Calcutta's Business Ethics and Communication Group. This program is designed to empower leaders to distil intricate concepts into clarity and convey stories that engage people and motivate them to take action.
