IIM Mumbai Launches Digital Marketing & Analytics Certificate Program

Updated on January 24, 2026 Written By Neetu Kanojia

Indian Institute of Management Mumbai has launched a Certificate Program in Digital Marketing and Analytics. The course has been specially framed for those who wish to upskill themselves and for entrepreneurs who want to expand their business through the Internet.

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This will not only guide the students in mastering the fundamental concepts of digitised marketing but also give them insights into AI-based marketing automation. This course is also designed to provide students with state-of-the-art marketing concepts.

Eligibility

The program is open to undergraduate students/graduates in any discipline. For example, Engineering, Commerce, Management, etc.
Entrepreneurs or business owners can also apply.
The course is additionally open to students and career switchers who are fascinated with Digital Marketing.

The duration of this course is six months. The live online classes will be conducted for three hours a week.

Course Structure

Marketing & Digital Marketing Fundamentals
Content Creation Using AI Tools
Social Media and Influencer Marketing
SEO & SEM
Data Analytics in Marketing
Campaign Management and Automation
Capstone Project

The test date for admission to the programme has been fixed for January 25, 2026. The class commencement date for the course will be February 21, 2026.